If you are one of those business people who think they can successfully tackle the task of business writing, this post is not for you. But you feel like your writing is not up to par, keep on reading to find out 9 reasons to hire a copywriter.
1. You fail to capture the interest of your audience
It seems you have all the ingredients of a success story – a nifty product, attractive prices and an outstanding team to bring your dreams to fruition. But your communication strategy has yielded no results -just a handful of website views and hardly any new subscribers interested in your newsletter. A copywriter will frame the problems your products solve in a unique way and convey solutions that will hardly fall on deaf ears. If you have exciting news to share with your audience, don’t allow it to be obscured by ill-fitted messages. Let the benefits shine through a gripping text that prompts your audience to reflect and act. You can achieve that by hiring a skilled copywriter.
2. Your writing lacks precision
You tend to write a lot, and that’s not necessarily a bad thing. Only if you realize that no one keeps reading till the end. Low website’s stickiness and an unimpressive email open rate can be a testimony to a fuzzy copy. The temptation to use another pair of eyes persists to help you find the pain points and fix them. This is when the copywriter steps in to help with precise writing and the words that hits the bull’s eye. Succinct text with logically laid out goals and on-point delivery adjusted to the needs of its audience are some of the benefits a copywriter will render. So, if you struggle with delivering a clear message, you have another reason to hire a copywriter.
3. Your writing is boring
You feel like your brainchild, with its unique features, should take the market by storm. Yet when you start putting into words what it does, they sound dull and uninspiring. A copywriter adds vigor to a bland language and converts an unexciting product into to die for item. So, if you struggle with infusing enthusiasm into your product descriptions, here is another reason to hire a copywriter. Let them to help you bring out the spark of a mundane product.
4. You use jargon
Copywriting is much more than writing. It is about tailoring text to the target audience’s needs. Defining the brand voice, and building consistent communication around brand values. Sounds daunting? If the answer is yes, you need to hire a copywriter. Copywriters are meticulous researchers, language pundits, and seasoned marketers. These characteristics help them find the words and the format to hit the nail on the head and deliver your messages without shillyshallying. Their critical eye and innate abomination of industry’s argot make them masters of plain yet persuasive language.
5. You don’t know how to avoid glaring errors
Clear delivery and comprehensible language are only a few advantages a copywriter will add to your business writing. Ad copywriters tend to break grammar rules to make their ads bold and unique. But when it comes to other forms of content, they put language mastery to good use by eliminating common writing mistakes. You wouldn’t like to stumble upon some basic errors that undermine your professionalism.
Its It’s in your best interest to have an error-free, clear copy a professional writer- a copywriter- can get you.
6. You see only features but no benefits – hire a copywriter to turn this around
Copywriters are creative creatures. And they hardly ever accept the literal meaning of what they see. Copywriters possess that innate ability to translate both the obvious and the unnoticeable details into flagrant features that are the tipping point in a sales process. It takes heaps of imagination coupled with a much-needed fresh perspective, and expertise in writing to rub out the gloss from what seems a dull subject.
7. You have a general idea, but you struggle with the details – a copywriter will help
Writing might be a tedious task. And if you add putting final touches to it, aka editing, you might soon realize you need help. Trimming the fat-
getting rid of -scrapping unnecessary words and redundant ideas is what copywriters excel at. Hardly any copy of an acclaimed company escapes the unforgiving eye of a seasoned writer with a zest to create a tight and an easily digestible text. So, they edit until they achieve it. Do you have the skills and time to do so?
8. You want to create different types of content but don’t know how
Copywriters deal with great amounts of research, idea generation, drafting samples, editing, repeatedly giving up on ideas, and going back to the drawing board. All these tasks are part of complex process of creating content for different media. As a business owner, you might have a vague idea of what their distinct characteristics are. And when you take on the task of doing it yourself, you hit the skids, and you decide it’s someone else’s time to take over. Hence to make a riveting post, an attention-grabbing website copy, and ads worth thousands of views and at least a quarter of click-throughs, you cannot rely on your gut feeling. You need someone who knows the structure of each piece of content, best practices to approach it, and most suitable ways to execute it. It would help if you had a copywriter to create content to benefit of your business.
9. You don’t have the time or will to keep up with the trends
Copywriters are eternal students. Learning about trends in SEO is vital to keep up with the tweaks in how search engines rank your page. A wide range of interests helps to keep curiosity levels high and eagerness to quench them even higher. Through reading, and researching, copywriters gain a wealth of knowledge they can leverage in their writing. And plethora of vocabulary they can use in unrelated industries to add originality to their creations.
A copywriter is a multifaceted person. Someone who is capable to tease out brand new approaches to your product from a maze of hackneyed ideas that no longer work. With these skills, copywriters are a priceless asset to any business that wants to stand out from the crowd. Are you one of them?